Ideas

They hijack the metro map of Paris to display only stations accessible to disabled people

The city of Paris has no less than 303 subway stations. And yet, only 9 are accessible to people with mobility reduce (Saint-Lazare, Madeleine, Châtelet, Bercy, Saint-Emilion Court, Gare de Lyon, Olympiades and Bibliothèque François Mitterrand). In short, only 3% of metro stations of the capital are accessible to disabled people, against 18% in London, 82% in Barcelona and 88% in Tokyo.

To protest against this edifying finding and to encourage the city to finally take measures for the disabled, the association APF France Handicap collaborated with the agency Brand Station to set up a simple but powerful street marketing operation. The association has devised a map of the Paris metro revisited with only metro stations accessible to people with reduced mobility ... and inevitably, it is much less loaded.

Credits : APF France Handicap

These plans were then printed to be displayed on dozens of maps of metro stations in Paris in order to highlight for everyone the difficult daily lives of people with disabilities. Because for some, as the association says, the slightest step of 6 cm is an impassable obstacle ". In any case, we hope that this kind of initiative will multiply in the future to make things happen ... And not only in Paris.

We let you discover below some posters posted in Paris subways for the occasion.

Credits : APF France Handicap

Credits : APF France Handicap

Credits : APF France Handicap

Credits: APF France Handicap

Credits : APF France Handicap

Credits : APF France Handicap

Imagined by: APF France Handicap and Brand Station

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