Ideas

London Marathon: water bubbles distributed to limit plastic bottles

In marathons, organizers distribute thousands of Bottles of water runners. And if these bottles of water that end up on the ground are still picked up by the organizers, they contribute to a growing use of plastic. But fortunately, in this very specific case, a great initiative has been devised across the Channel.

It is in fact within the framework of the London Marathon that very specific water containers were distributed to the runners. Individuals because it's not about bottles, but of water bubbles eatables whose envelope is made from plants and D'algae.

This unusual and innovative product, we owe it to society Ooho, a pioneer in the field who has already presented her innovation few years ago. We already told you about it in this compilation video about innovations around packaging. The Ooho water bubble makes it possible to replace bottles and other packaging since it is consumed entirely. Simply put the capsule in his mouth, chew it to release water, then eat "Packaging" in seaweed (which has no taste, rest assured). And for those who do not want to eat the packaging of the water bubble, you have to know that it is biodegradable and that it is eliminated in six weeks.

In the case of London Marathon, more than 200,000 bottles could be saved with this technique, from 900,000 plastic bottles to 700,000! In the meantime, if Ooho fascinates you, we invite you to visit the site company to learn more about this product that is already required as a alternative durable and durable to conventional water bottles. Innovation at the service of the planet, we love it!

Credits : uniofglos

Credits : Ooho

Credits : Ooho

Credits : Ooho

Credits : Ooho

Credits : Ooho

Credits : Ooho

Credits : richmondrunfest

Credits : richmondrunfest

Credits : Ooho

Credits : Ooho

Credits : Ooho

Imagined by: Ooho

Video: London Marathon swaps plastic bottles for edible Ooho drinks capsules (August 2019).