This year is the return of the classics Disney in movies "Live action". While the remake of the Lion King is expected this summer in the dark rooms, it's Aladdin who made his big return to the cinema on May 22nd, with Will Smith in the role of the mythical genius.
A comeback for what looks like one of the movies Disney the most popular of his generation. And who says big exit to the cinema, necessarily says communication operation powerful for this new version of the adventures ofAladdin. It's in Spain that a street marketing operation, rather simple but original, was put in place to communicate on the release of the film. In collaboration with the agency Havas, Disney just had the idea of doing an activation in a car park the cinema Kinepolis à Madrid. Passersby were indeed surprised to find the mythical Flying Carpet parked on a parking place, like any car.
An operation of guerrilla marketing which allows to announce the color to the spectators of the film and which makes it possible to communicate on the latter in a massive and visual way on the social networks. And yes, park his car and fall on a perfect replica of the Aladdin Flying Carpet, it does not happen every day, nor to everyone. We let you discover the operation in photos below which should undoubtedly remind you some memories ... of blue dream!
Imagined by: Disney and the agency HavasSource: lacriaturacreativa.com