IKEA has always been a forerunner for the staging of his products. We know his famous catalogs which reveal skilfully thought out pieces and the same thing in life size in its stores. But what better than mixing this strategy while playing with ... the popular culture ?
Here is the idea of this new advertising campaign of IKEA UAE created by Publicis Spain that transforms famous salons in communication media. In a rather discreet way, you will notice that there is never any mention of the series, but obvious enough to be aware of it, the Swedish giant amused himself to divert 3 flagship series : The Simpsons, Stranger Things and Friends.
In each of these stagings we find a reproduction almost identical to the show of the series, but with more mentions that make references to products sold by IKEA : a lamp, a sofa, curtains or furniture. It's very smart 💡
Imagined by: IKEA and Publicis Spain