Ideas

Deliveroo transforms the bags of its deliverymen into displays to find missing children

When a child disappears, the time factor is essential in the research process. There is no minimum time to report his disappearance in the nearest police or gendarmerie station. If the fugues more than 80% constitute the ground for declaring the disappearance of minors, the abductions and the disturbing disappearances represent the remaining percentage. In 2018 alone, 53,439 children have been registered wanted persons file.

On the occasion of the campaign Ride to find (“Roll to find“), Deliveroo and the French association Childhood right have teamed up to help find these missing children. From May 9 to 31, a Wanted poster was stuck on every Deliveroo delivery bag and visible to everyone: pedestrians to motorists. The startup and the association came together to harvest as much testimonials on the disappearance of four children and teenagers. Some have disappeared for a few months, others for years. Thus, 200 delivery men surveyed the cities of Paris, Lyon and Bordeaux bearing the number 116 000 and his support cell, still too little known in our country.

according to Pierre Verdier, the commercial director of Deliveroo, this is a natural contribution as couriers see and are seen by many people every day: "It is no wonder that our delivery network has volunteered to use backpacks converted into mobile billboards to support such an important cause. We hope that our campaign Ride to Find help to bring missing children back to their loved ones and to raise citizens' awareness of child rights missions.

If this collaboration is a first in France, the Hexagon is the fourth country to launch this initiative. A similar campaign was conducted in United Kingdom in December 2018. She was then Belgium at the beginning of the year then Netherlands may's beginning. Discover the solidarity initiative of American students: to find missing people, they print their faces on cafes in latte art.

Credits : Deliveroo

Credits : Childhood Rights

Credits : Deliveroo

Credits : Deliveroo

Credits : Deliveroo

Credits : Deliveroo

Credits : Deliveroo

Credits : Deliveroo

Credits : Deliveroo

Credits : Deliveroo

Imagined by: Deliveroo and Childhood right

Video: Man brings pizza to teens house, meets Chris Hansen instead (November 2019).

Loading...