In terms of shock display, we must admit that this time, this road safety campaign has been very strong! In the United States, the Colorado Department of Transportation (CDOT) has collaborated with the agency Amélie CO to set up a disturbing and surprising display that takes the form of ... a giant pomegranate.
At Creapills, we are particularly fond of the different works around brand logos. Based in Buenos Aires, Gonzalo Piacentino is a designer who has launched a creative project called "Melt Marks". The principle: to reconstruct the logos of famous brands with a melting and colorful appearance.
If you like art projects around photography, this one should especially touch you. Based in San Francisco, Horia Manolache is a photographer who had the idea to launch a project called "The Prince and the Pauper". The idea: to stage homeless people alongside the people they would have liked to become.
Who said that Tic Tacs were just plain candy? In the United States, the brand collaborated with The Martin Agency to unveil a series of very short TV commercials featuring Tic Tac candies in "little adventures". At sea, under a fall, in the Grand Canyon or in space, the Tic Tacs become the main protagonists of these fun and cute adventures.
Playing with a pen, an eraser, a flower ... We all know someone who can not help but have something in their hands to deal with. In the United States, the startup Antsy Labs has designed "Fidget Cube", a cube specially designed to occupy your fingers. This unusual little object comes in the form of a die whose each face offers you a different interaction: press a button, play with a wheel, turn a switch ... A surprising idea that could find his audience.
In recent months, Snapchat has been developing numerous media solutions for brands. We have seen, for example, the emergence of geolocation filters and sponsored animated filters. Today, the Gatorade energy drink brand goes one step further by creating the first video game on Snapchat. In collaboration with the ESPN group, Gatorade has created a retro video game on Snapchat that pays tribute to tennis player Serena Williams.
Based in Sydney, Salty Hippie is a particularly talented artist who has a particular passion: transform her musical instruments into real works of art. Ukuleles, guitars, drums, banjos ... The artist creates sublime unique and captivating creations with Posca painting markers.
A few days ago, the agency Darewin presented a very particular video on his Facebook page. Orchestrated in the form of a movie teaser, this video presents the different operations implemented by the agency for the Netflix client. The objective here is to support a recruitment campaign to boost the workforce of the Darewin agency.
We need our daily dose of vitamin D to maintain good health. Alas, in the United Arab Emirates, 80% of the population suffers from deficiencies. But fortunately for these people, this vitamin can be found in the sun's rays. And it's pretty good for the 6th sunniest country in the world.
On the internet, it is very easy to forge an opinion before buying a product. All that is needed is to consult the opinions of the other customers. In France, the La Griffe Noire bookstore, located in Saint Maur des Fossés, had the idea of transposing this feature into "real life". It simply displays the opinions of its customers directly in the window.
Forget the essence, it's outdated. Today, more and more electric and hybrid cars are emerging, proof that consumers are turning to new sources of energy that are much more environmentally friendly. In Germany, the manufacturer Sono Motors has developed "Sion", the first solar car accessible to all.
You do not like Donald Trump? This idea should make you laugh. The YouTubeur Kostislac has created an entirely LEGO automaton that reproduces the face of the American presidential candidate. But that's not all: this real robotic head is designed to replay Donald Trump's speeches, adding the face expressions of the latter.
In terms of personalization, a new trend has emerged in the United States. American high schools allocate nominative parking spaces to students in their final year. But that's not all: high school students have the opportunity to decorate and paint their own parking space.
And if we imagined a life, a character in the food we consume on a daily basis? Based in Berlin, Charly Clements is an illustrator who has launched a creative project called "Real Life Lines". The idea: to transform everyday foods into true little endearing characters. So she simply took pictures of dishes that we know well, which she then embellished with drawings to turn them into characters.
Want to bring a touch of fun to your home? In Israel, Nati Shlez is an entrepreneur who created "Shockerz", an accessory that turns your traditional wall-mounted electrical outlets into little characters. Shockerz comes in the form of pieces of plastic that you just have to fix in the wall socket.
It is an indisputable fact: smoking increases the risk of having lung cancer. In Ukraine, Publicis Visage has had a very original idea to raise awareness of this disease. So she had the idea to use matches to raise awareness about lung cancer ... but not just any.
Global warming is everyone's business. Unfortunately, far too many people do not feel concerned, and do not learn enough about the consequences of this terrible scourge on our ecosystem. In the United States, Miami Ad School students have imagined a very smart campaign for Nestlé and WWF.
Astonishing Studios makers hit again! After the McDonald's and Pizza Hut distributors, the makers are now paying homage to the Burger King brand. Once again, they have developed a smart distributor for fast food fans, which has the distinction of being made with LEGO bricks.
Are you the type to easily lose your keys, your mobile phone or your wallet? For the last one, we will present you the ideal solution. In the United States, a startup has developed LEIF, a card that turns your wallet into a connected object. LEIF takes the form of a simple credit card.
Some fathers do not lack creativity. Based in the United States, David Laferriere is an illustrator and graphic designer, who also has the distinction of being a dad. To entertain his children and make them want to eat their lunch at school, this father enjoys drawing on sandwich bags.
Although some will say that the adventures of Tintin have aged, the hero of Hergé remains a rare icon in the world of comics: all the same more than 210 million albums sold since 1929, all in 54 languages! The young reporter's adventures are well-known to everyone and inspired Loris Utard, Artistic Director at Publicis Conseil, a minimalist artwork project.