Category Ideas

April Fools: the best jokes brands and institutions for April 1, 2019
Ideas

April Fools: the best jokes brands and institutions for April 1, 2019

As every year, the time has come to make jokes all the time. You understand it: who says first April, said April fool and its hoaxes of all kinds. For this 2019 edition, the brands have competed with ingenuity and creativity to amuse their community, trap their fans and especially to speak in a quirky way on this day when one can (almost) all allow himself in terms of humor.

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Ideas

He creates funny stagings only with paper

Sometimes not much is needed to create original and creative works. In Denmark, HuskMitNavn is a creative who had the idea to put in place original stagings made entirely of paper. The artist simply plays with cuts to give relief to his creations, which almost give the impression of being alive and out of the frame.
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Ideas

An Apple Watch to drink whiskey whenever you want

Yesterday was the big annual mass of Apple, the famous keynote during which the company unveiled its new iPhone, and its new products. Among the novelties presented, we find the new Apple Watch, which has obviously inspired a lot of marketing teams for whiskey brand Jim Beam.
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Ideas

A facade of a building transformed into a woman who gets married

Sometimes, creativity simply requires a little ingenuity to manifest itself. In Brazil, the industrial group Normatel Incorporações and the Slogan Propaganda agency have devised a creative idea to communicate on a façade under construction. The idea: to transform this classic facade at first sight into a married woman.
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Ideas

He draws fun creatures in the subway

And if we made the metro trips much less boring? Based in the United States, Ben Rubin is a creative who created an Instagram account called "Subway Doodle". Using his iPad, he likes to draw on people he meets in the subway daily. Ben Rubin has created his own world around creatures that are both unusual and endearing.
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Ideas

When Star Wars characters become Greek statues

What connection can there be between ancient Greek art and the famous saga of George Lucas? Frankly, absolutely none. Yet, this artist has managed to establish a surprising link between these two distant universes. Originally from Paris, the artist Trevis Durden had fun representing the iconic characters of the saga Star Wars in Greek statues.
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Ideas

This pool pays homage to a famous Van Gogh painting

Do you like art, and more particularly the very singular universe of the painter Vincent Van Gogh? In California, an anonymous owner had the idea to pay tribute to one of Van Gogh's most iconic paintings ... with his swimming pool. The latter has indeed the idea to create a pool that pays tribute to the famous painting "Starry Night" once seen from the sky.
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Ideas

McDonald's hijacks famous films to promote McCafé

What's better than a good coffee in front of a good movie? In Canada, to promote its McCafé offer, McDonald's collaborated with the Cossette agency to produce a fun television series. The principle: to divert famous films to promote McCafé. From Silence des Agneaux to Casablanca, via American Beauty or Mean Girls, McDonald's has fun to parody with humor these well-known films with coffee beans.
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Ideas

Wax Tailor unveils a fully created and animated clip

If you like music halfway between hip-hop and trip-hop, then you probably know Wax Tailor, a true French genius in the field. To illustrate his latest title "Worldwide" featuring Ghostface Killah, the artist offers us a fabulous clip entirely created and animated by hand.
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Ideas

He hijacks his skydiving photos with giant hands

And if there was a superior force, who with his gigantic hands would have the ability to manipulate us as he pleases? Based in South Africa, Phillip Van Coller is a creative sportsman who had a very original idea to sublimate his skydiving photos. He simply had the idea of ​​diverting his aerial photographs with hand drawings that are perfectly embedded in the composition.
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Ideas

Percko: the second skin that corrects your posture

You are struggling in the office or at home, and balance, you often have back pain? In France, a startup has developed Percko, a vest that acts as a second skin to help you correct your posture. Percko stands under your clothes, like a second skin. Made from a very fine textile fiber, Percko slips under your clothes to help you stand up straight.
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Ideas

An ingenious packaging that elevates your fruit juice

Want a bottle of fruit juice that changes the ordinary? In China, the agency Metsä Board imagined an ingenious packaging that elevates your drink to make its use more convenient. A plinth unfolds under the brick, and a cap allows you to pour the fruit juice in the manner of a cubi of wine.
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Ideas

Coffee capsules that turn into subway tickets

In Brazil, Sao Paulo is the fifth most polluted city in the world. This phenomenon is partly due to the density of road traffic, the 7th largest on the planet. If the metro is an obvious solution to pollution, it is not so that when it is known that the latter is constantly crowded, especially when leaving for work.
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Ideas

Ice cream designed to hydrate you and provide you with energy

In India, each year, the country celebrates the Jagannath Puri Rathyatra, a great cultural festival that brings together hundreds of thousands of people. Of course, such an event, when it takes place under extreme heat, can result in total dehydration of its participants. In partnership with The Brand Brewery, the Tata Salt brand has developed ice cream specifically designed to hydrate you and provide you with energy in record time.
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Ideas

A giant Tetris game on the facade of a building

You are a nostalgic 80s? In Israel, the municipality of Tel Aviv had the idea to revive one of the most emblematic games of retro culture: Tetris. The town hall had the idea to create a giant Tetris game on the facade of a building. This night video game is played on the facade of City Hall, and offers a playground of over 3000 square meters.
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Ideas

Cans that pile up to create fun characters

Sometimes it just takes a little imagination and innocence to create a fun packaging that will make an impression. In the United States, the creators of Magnificent Beard have devised a rather original packaging of cans for the brand Noble Rey Beer. The principle is simple: on each can, there is the body and the head of a small character.
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Ideas

This Wi-Fi kiosk only works when air pollution is low

Amsterdam is a city that takes many steps to fight against pollution. It is known: the city is designed to encourage citizens to use their bike instead of their car. And this initiative should also please lovers of the environment. Joris Lam is a genius inventor who designed "Tree Wifi", a small Wi-Fi hotspot that only works when pollution is low.
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Ideas

This collective replaces the London subway ads with photos of cats

Do you like cats ? This rather fun operation should please you. In England, the Glimpse collective has launched a surprising campaign on Kickstarter. The goal is to raise funds to buy all the displays at Clapham Common London Underground Station. The goal, you have probably already understood, is to replace all these ads with cat photos.
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Ideas

Hansaplast turns children's tears into smiles

Children need to play outside for their development. Unfortunately, the discovery of the outside world sometimes leads to falls, injuries, and therefore tears. In Belgium, the Hansaplast brand of dressings has set up an original operation with a single goal: to turn children's tears into smiles.
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