Category Ideas

#PetitsPapasCM: when CM celebrate Christmas on Twitter
Ideas

#PetitsPapasCM: when CM celebrate Christmas on Twitter

It's a fact: there are many very talented community managers in France. And when in addition they have the intelligence to know how to work hand in hand, the result can be very surprising! It all started with an initiative launched on Twitter by the Interflora CM. The latter had the idea to set up, in collaboration with all CM who wish, the operation #PetitsPapasCM.

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Ideas

An ink created from air pollution

And if instead of denouncing the pollution of the air, it turned into a true work of art? In Australia, the beer brand Tiger Beer collaborated with the agency Marcel to set up a surprising operation. The idea: transforming air pollution into ink for making works of art.
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Ideas

A song created from inactive accounts on Twitter

Twitter is a social network that can count on millions of subscribers. Unfortunately, there are many people who sign up and do not use their accounts, leaving them abandoned. In the Netherlands, students from the Willem de Kooning Academy in Rotterdam had the idea to create a song that uses these famous inactive Twitter accounts.
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Ideas

She turns pictures of strangers into poetic illustrations

For some time, we have a crush on diverted photos with funny illustrations. Some time ago, we introduced the work of Lucas Levitan, an artist who transformed photos of strangers on Instagram cartoonesque illustrations. Today, we go to Poland to meet Julia Borzucka, an artist who likes to turn pictures of strangers into poetic illustrations.
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Ideas

This agency creates a farewell song for its former client

When an agency works for a long time with a client, links are created and the break is not always easy. In the USA, the Rinck agency, which worked for 10 years for the company Gorton Seafood, had to separate from its client. Despite a friendly break, the agency's employees had the idea of ​​creating a farewell song for their former client.
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Ideas

This teacher reproduces famous paintings on your blackboard

There are professors of visual arts who are more talented than others, it is undeniable. Based in Japan, Hirotoka Hamasaki is an extremely talented teacher who uses the blackboard as an art medium. The latter reproduces, with extreme precision, famous paintings. Picasso, Da Vinci, Hokusai ... No master scares him, and armed with his simple white chalk, he manages to reproduce with great fidelity the works of these different artists.
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Ideas

An adorable packaging for selling peanuts

The Japanese are particularly fans of cute and original packaging. And this one is no exception to the rule! Designed by designer Yushan Tsai, this adorable packaging has been designed to sell peanuts. It illustrates a peanut that seems alive, with a face that escapes from the bark.
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Ideas

Condoms paying tribute to the Pantone color chart

What if you put a little color in your sex life? In Russia, the agency DarkDesignGroup has imagined very original condoms with the effigy of the famous Pantone color chart. Each individual condom packaging represents one of the famous Pantone cards. Each color is actually a fruit, and the latter perfumes the condom in question.
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Ideas

Kiabi hides real mannequins in interactive displays

Who said the billboard was dead? Surely not Kiabi, the ready-to-wear brand that unveiled an original operation called "The Inspiration Cabin". In collaboration with Amazing Médias and JCDecaux, Kiabi has set up interactive displays in the bus shelters of Toulouse, Marseille and Metz.
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Ideas

Clothes created from the worst photos of image banks

Graphic designers are very familiar with the famous online image banks, which sometimes offer ridiculous and clichéd photos. The graphics giant Adobe unveils its own tool in the field called Adobe Stock. And to communicate on this launch, he has created a series of clothes that parody the worst photos of image banks.
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Ideas

Audi unveils a moving spot that features a dinosaur

The dinosaur is a creature that fascinates as much as it scares. In Germany, the manufacturer Audi surprises his world by creating a spot that manages to move us by staging a dinosaur. In partnership with the Razorfish agency, Audi unveils the tender story of a tyrannosaur that has become the laughing stock of everyone overnight.
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Ideas

Unusual cookies packaged like fries

Here is a culinary innovation that should seduce the most greedy of you! Based in the city of Plano Texas, the State Fair Treats is a restaurant that offers a rather unusual food. Among the various dishes on offer, we find the "Cookie Fries", cookies packaged like fries.
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Ideas

They divert the famous photos of the couple who stands by the hand

In 2013, the photographer Murad Osmann revealed his project "Follow Me To", a series of photos taken always with the same angle, where he holds his wife, who is seen from behind, by the hand, in front of landscapes of the world whole. These photos have been a huge success around the world, so the photographer's Instagram account now has more than 4.4 million subscribers.
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Ideas

They draw in 3D a Nissan Qashqai life size

Do you like cars? Anyway, this creative project should please you. In the UK, students from the Kingston Academy have reproduced in 3D a real size Nissan car. It is a Qashqai, which was entirely realized thanks to a 3D pen. No need for a printer: this pen has the particularity of releasing material to create incredible sculptures.
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Ideas

Capital Koala donates money to your children when you buy online

With a global turnover of nearly 70 billion euros and a double-digit growth, e-commerce in France has a bright future ahead of it. In this context, the company Capital Koala had the idea to propose an innovation in banking by partnering with more than 1700 (e) recognized traders such as Monoprix, PriceMinister, Yves Rocher, Booking.
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Ideas

This packaging allows you to compose your music

What if you could play music with a packaging? In the United States, the TAKE5 brand of chocolate bars collaborated with the Barkley agency to develop an unusual packaging that allows you to beatbox. Here, no technology or dedicated application. The packaging simply uses a conductive ink, and built-in speakers, which let you compose music by pressing buttons, like a beatbox.
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Ideas

Airbnb and Audi offer you to spend an unusual night in a desert

And if you could spend a weekend in the desert, in the best possible conditions? In the United States, Airbnb collaborated with the manufacturer Audi to propose to some lucky people to spend a few days in Death Valley, Nevada. In collaboration with Venables Bell & Partners, both brands offer a luxurious stay in the Rondolino Residence.
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