Category Ideas

Sweden puts its entire country on Airbnb
Ideas

Sweden puts its entire country on Airbnb

Choosing your future vacation spot on Airbnb is not always easy: we hesitate on the photos, the owners are they ruled? etc ... But for once, with the idea that we will present you here, all these questions disappear. Simply because this Airbnb ... corresponds to a whole country!

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Ideas

Chevrolet turns your good mood into free gas

Do you consider yourself a positive person on a daily basis? In Canada, the Chevrolet manufacturer has set up an unusual device that will answer this question. Because it's important to smile and make the right way, Chevrolet has set up, in collaboration with The Martin Agency, a kiosk that converts your good mood into free gasoline.
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Ideas

An ephemeral museum for KitKat fans opens in Japan

You only swear by KitKat, which you prefer to Snickers or other Twix? In Japan, an ephemeral museum has just opened to pay homage to the famous chocolate bars. In Tokyo, the KitKat Museum invites you to discover the different flavors and varieties of the brand.
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Ideas

Mercedes-Benz creates a holographic billboard

Brands have understood for some time the interest of using holograms to make their communication more impacting. If we already knew the prisms to place on his smartphone to visualize an immersive animation, the manufacturer Mercedes-Benz has just revealed an innovative display in Germany.
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Ideas

It celebrates Los Angeles with 30 amazing GIFs

Do you remember James Curran, the artist who did a great series of GIFs to honor New York City? He is now back, and he is attacking the west side with the city of Los Angeles. As usual, Jamie offers us an unusual and offbeat vision of the metropolis, with amazing and aesthetic GIFs in flat design.
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Ideas

Illustrate your absentee e-mail with your Instagram photos

Friday night, 18h. Finally, it is time to go on vacation, but before, it is important to set up his automatic mail of absence. What if you made this traditional message a lot more fun, and especially frustrating for your colleagues who stayed at work? In Australia, the airline Qantas and the agency The Monkeys offer you to illustrate your automatic mail of absence with snapshots from your Instagram account.
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Ideas

This mirror traps the audience to promote the movie "The Conjuring 2"

Watch out, not for the faint-hearted. In Australia, to communicate on the DVD and Blu-Ray release of the horror movie "The Conjuring 2", Roadshow Entertainment has set up an original stunt ... and to say the least scary. During a small private screening of the film, the teams took the opportunity to reserve a big surprise to the guests.
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Ideas

A print campaign denouncing advertising plagiarism

In the world of advertising, plagiarism is indeed present. We also relay ideas that are sometimes plagiarized, or strongly inspired by existing campaigns. The blogger Joe La Pompe specializes on the subject, and regularly offers us his enlightened opinion on plagiarized campaigns around the world.
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Ideas

This children's game encourages parents to adopt responsible behavior

Every day, 500 children around the world are victims of a road accident due to speeding. In Romania, the Automobile Club of Romania (ACR), the International Automobile Federation (FIA) and the Publicis agency came up with the idea of ​​creating an educational smartphone game for children, which aims to encourage parents to slow down on the road.
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Ideas

Colorful pedestrian crossings in Madrid

What if you put a little color in your life? In Spain, the Bulgarian artist Christo Guelov embarked on an original creative project called "Funnycross". The idea: to make pedestrian crossings, sober and morose, much more fun to borrow on a daily basis. He has transformed the pedestrian crossings of the city of Madrid into geometric and colorful street art pieces.
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Ideas

KitKat creates an interactive display that invites you to dance

What if you take a little more time to take a break and have fun? In Colombia, the famous snack brand KitKat has set up an interactive display in Bogota. In collaboration with JWT, KitKat has installed a billboard that invites you to dance. The goal is simple: you must reproduce the dance steps performed in the famous display.
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Ideas

He turns New York into a true rainbow

And if we bring a touch of fun to sober and sometimes sad buildings? In the United States, Ramzy Masri is a designer who works for Nickelodeon, and had an idea as improbable as fanciful: transforming the city of New York into a real rainbow. Armed with his simple tablet, the artist likes to revisit the emblematic buildings of the city, adding of course a touch of color not insignificant.
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Ideas

He's wearing clothes with Pantone colors

The influence of the Pantone color chart goes well beyond the world of graphics. Architecture, gastronomy, fashion ... All these sectors of activity are also inspired by the color chart. This is particularly the case of the Russian designer Maxim Nilov who had the idea to combine clothing with Pantone colors. He therefore imagined several Pantone cards with people who wear clothes in perfect harmony with the colors presented.
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Ideas

They recreate the game "Space Invaders" in real life with drones

If you grew up in the 70s / 80s, then you probably know "Space Invaders", one of the most mythical video games. In Israel, on the occasion of the GeekCon 2016, fans of the game had fun recreating "Space Invaders" ... in real life. And to reach their end, they had the idea of ​​using drones that will play the role of the attackers.
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Ideas

When the CMs of SNCF and SFR are lodged on Twitter

Who does not like discovering small clashes between brands? Admit it, we all love it! And the last altercation between the SNCF and SFR is to say the least tasty: we tell you that. It all starts on Wednesday, September 21st with a tweeting tweet from the surfer @Mchaumier who complains about the lack of network on the part of SFR by making a rather special parallel with the train problems that can be known with SNCF.
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Ideas

Unusual cakes with geometric shapes

Pastry is an art in its own right that requires real talent. In Ukraine, Dinara Kasko is a pastry chef who makes cakes out of the ordinary. The latter have the particularity of being geometric, so it is hard to believe that it is food at first sight. The creations are so surprising that they could be exhibited in a museum.
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